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Marketing

Good is not enough.

GOOD IS NOT ENOUGH

At the end of last year, I decided that with busy schedules, family stuff and travel (not to mention holidays and shopping) it would be fun to have meals delivered to the house.  I chose one of the companies that I had heard about from a friend of mine.  For the next couple of weeks, meals arrived in boxes with ingredients, cooking instructions and portions.

After getting the first few deliveries I was excited.  The stress of deciding what to eat just faded away.  Then, the thought of how this service could be better started creeping in……

There were a couple of weaknesses – in my opinion.

  1. The meals did not come separate in small boxes that can easily be placed in my refrigerator. Instead, I had to separate the ingredients when storing.  We all know about my Tupperware challenge, right?
  2. The meals did not come with caloric and nutrient information.  Huge issue with my fitness program.
  3. The meals were a bit too “gourmet” for my taste. They utilized ingredients that wouldn’t be easy to find or duplicate in the future. If I found something I just truly LOVED, I couldn’t repeat it.

I decided to ordered from a competitor. I noticed the meals came in small individual boxes with vented holes for freshness. They were labeled with caloric information and the meals were, for lack of a better word, “normal”.

The takeaway of this experience…

If you want to be the best, don’t settle for “good”. Keep finding ways to improve your service. Your clients want to know you are the absolute best option available. They don’t want to find another agency, but in a time where information is available 24/7 at our fingertips, never give them a reason to question if you’re their absolute best option.

When it comes to being the best option in any business, the top performers are identified by tiny details. When it comes to profits and financial performance, going the extra mile in customer service often results in substantial financial gain.

When evaluating your business on your marketing plan, service, amenities (that’s right amenities), client communication, team efficiency, office decor…remember, it’s ALL in the details.

Success does not come to those who wait. Success comes to those who get up and MAKE IT HAPPEN!

Don’t be good. Be the greatest!

 

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