Top 5 Marketing Automation Software for Small Businesses

Are you one of the 63% of marketers who say their biggest challenge is generating traffic and leads? If so, then you already know how time-consuming the process can be. You’ll need to find ways to draw people towards your site, regularly generate content that sparks their interest, be active on social media, and create innovative tactics to engage new leads. With a limited budget and small staff at your disposal, where will you find the time to do all of that while you manage your business on a daily basis? Trust me – EVERYONE is saying the same thing….you are definately not alone here!

While traditional strategies may work, it might not be enough to meet the demands of the modern market. Times are changing, and so should your approach. Luckily, there are plenty of marketing automation software providers to choose from. This way, you can boost the way you sell your brand by accessing lead management tools, email and content marketing solutions, as well as social media management options. If this all sounds too overwhelming, give us a call – we’ve got this.

HubSpot Marketing
Marketo
bpm’online marketing
ActiveCampaign
iContact Pro
Wishpond
LeadSquared Marketing Automation
Infusionsoft
Pardot
Constant Contact

Don’t Know How To Choose a Marketing Automation Platform?

There are plenty of benefits to be had when you utilize marketing programs; you can improve message targeting, get better leads, and increase conversion. In fact, four out of five users increased their leads by using marketing automation platforms and almost as many (77%) saw an increase in conversions, according to a research by VB Insight. This is why it comes as no surprise that 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology.

Before you invest in a software solution, however, it is best to find out what makes a good marketing automation program. Surely, there are many factors to consider during the browsing process, but among the most qualities you should look for are:

Robust Features.
In choosing a marketing automation platform, really assess the features included in the system. Don’t settle for software solutions with flashy tools that fall short of your expectations. Instead, find a program that will provide you with expertly engineered features you will use.

In-Depth Analytics.
Evaluation is an important aspect of any marketing campaign, but the process of collecting and organizing data for the task can be overwhelming. This is why it’s important to choose marketing automation solutions that have built-in analytics tools. With these, you can get complete insights on your marketing campaigns effortlessly.

Seamless Integrations.
Flexibility is key when it comes to marketing. So, it is best to choose a platform that can easily integrate with software solutions you are currently using or applications you are thinking about using in the future. This way, you minimize the disruption to your business operations and avoid having to implement a new software each time your company’s needs change.

Mobile Optimization.
Being able to control your marketing campaign whenever and wherever you may be is a nice edge to have. To do this, be sure to pick mobile-ready platforms that will allow you to manage campaigns, collaborate with your team, check your progress, and engage your leads on-the-go.

Having tackled what you should look for in a program, we can now move on to discussing our top 20 marketing automation software solutions for small businesses. If you’d like a more in-depth discussion on what these software solutions can do, let us know…..we can run down the pros & cons with you.

xoxo, Rosanna
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