Little Tips About Going To Market

Not a day goes by that I am not asked for some “down and dirty” quick tips about marketing a product or brand.  Now that I have the post-Hawaii fog all but gone, I thought I’d offer three little marketing tips:

Be genuine.  You can phrase this anyway that is comfy….be authentic, be real, the bottom line is be YOU!  To successfully market in social media, you must connect through the computer screen.  It’s not about having the perfect Instagram feed, it’s about being relatable.  Think about how wildly popular “influencers” are…..people relate well to them and to their photos, lives and products.  I think people crave connection.

Find your people.  Whether your name is on your brand or not, NO ONE does it alone.  Having an “A” team makes all the difference.  Reach out to those whose blog you follow.  Talk to professionals in your field.  People LOVE to be asked about their life or business.

Have a focused purpose.  Over the years, I’ve come to know my client/follower well.  I try to make certain my topics resonate with my readers.  I often send out surveys so I can ask them directly for topics they would like to hear or read about online.   The community that you build is an amazing resource….communicate with followers, they are a wealth of information and support.

Are these tips you currently use?  Do you have a “secret sauce” tip to share?  Love to hear from you in the comments below!


xoxo, Rosanna
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