Branding Your Business

Whether you are creating a new business or expanding an existing business, branding is the blood of your company.  What does it take to keep it consistent when you create marketing materials or promotions?

When it comes to establishing the core features and qualities of your brand, all you need is a little time, a little research and an in-depth understanding of how your company operates. Here are three considerations.

1. Identify your target market.

First, think about who your target demographics are. Children’s books and experimental novels aren’t written the same way; similarly, your messaging and imagery should be unique to one target demographic segment. Trying to target everyone is an exercise in futility — you might cast a wider net, but you’ll end up being less relevant to any individual within that group.

Instead, start out with one or two key demographics and slowly expand from there. Think critically about these demographics: Who are they? What do they need? What do they want? How do they act? What do they like?

2. Learn your competitors’ brands.

Start by evaluating your competitors’ brands. You can learn a lot about marketing in your industry just by studying these previously established entries. What do their logos look like? How are they different from one another? How do they talk to your shared customer base? It’s important that you not take any of these qualities and copy them for your brand. Instead, look at the motivations behind these choices, and use the qualities themselves for the next step of your process.

3. Separate your unique differentiators.

What makes your brand unique?  It could stem from your business plan in general: For example, if you’re offering lower prices than your competitors’, you could emphasize that in your branding. Otherwise, find a way to make yourself stand out. Are most of the other brands older, more traditional, more conservative? Try for something sleeker, more cutting-edge and with a younger vibe. Are the other brands elitist and pretentious? Shoot for something more down to earth.


  1. Rosanna

    March 27, 2020 at 9:59 am

    so happy you are enjoying it!


  2. Rosanna

    March 27, 2020 at 9:55 am


    You are welcome. Thank you for spending time with me.


    March 27, 2020 at 6:01 am

    Thanks again for the article post.Really looking forward to read more. Cool.


    March 26, 2020 at 3:57 pm

    Im thankful for the blog. Keep writing.

  5. Rosanna

    July 23, 2019 at 9:16 am

    Thank you!! I appreciate your kind words. I hope you continue to enjoy my blog.

  6. vintage magazine covers

    July 5, 2019 at 10:45 am

    Hi to every body, it’s my first pay a quick visit of this webpage; this website includes
    awesome and truly fine information in support of visitors.

  7. Rosanna

    June 14, 2019 at 7:58 am

    I am happy to hear you could take away some helpful information from my articles. Thank you for being a reader.

  8. Rosanna

    June 6, 2019 at 10:58 am

    Gavin ,
    I really appreciate the kind words, thank you! I am glad you were able to find some helpful/useful information in my article.

  9. Rosanna

    June 6, 2019 at 10:51 am

    Awww, thank you! I am happy you enjoyed yourself. I appreciate you being a reader.

  10. Rosanna

    June 5, 2019 at 10:50 am

    Thanks! I am glad you enjoyed the article.

  11. Rosanna

    May 19, 2019 at 9:09 am

    Thank you! I am happy you found the information helpful and enjoyed the article. I appreciate you being a reader and taking time to comment and show support

  12. Rosanna

    May 16, 2019 at 8:34 pm

    Thank you so much for taking time to comment. I appreciate you being a reader and showing support. Have a wonderful day!

  13. Rosanna

    May 10, 2019 at 10:38 am

    Thank you for your feedback. I will take your suggestion into consideration. I appreciate you being a reader and hope you continue to enjoy.

Leave a Reply