WHAT MAKES A GOOD BRAND NAME?
Talk about branding….one needs not put her name in print for most people to recognize her. She’s done an amazing job of establishing brand identity. Anna Wintour is synonymous with Vogue and all things chic. And, Roger Federer’s box during the Open, right?
So, let’s talk about what it takes to create a “good” name as you consider branding your passion.
DIFFERENTIATE: Does the name you’ve chosen stand out? Think about similar companies?
KEEP IT SHORT: Can people remember it easily? Will the name be relegated to a “nickname”?
IS IT APPROPRIATE: Does it fit the business you are in? If it smacks of another business in the same field…..move along.
CAN YOU SPELL AND PRONOUNCE IT: When a customer hears the name for the first time, can they spell and say it properly? If not, you run the risk of making customers feel less than brilliant. Not a great “growth” tool.
WILL PEOPLE ENJOY USING IT: Names that stimulate thought and conversation are good.
GROWTH AND EXPANSION: Good names offer limitless opportunities for branding and expansion.
LEGAL: Can you protect it? Can it be trademarked? Have you made certain it’s available for use?
OUR BRAINS FILTER OUT MEANINGLESS INFORMATION, LETTING IN ONLY THOSE THINGS THAT ARE DIFFERENT AND USEFUL.
KEEP CREATING – AND REFINING!