NOT YOUR MAMA’S BIZ …
I love reading studies involving women over 50 launching their dreams. I found this one by Guidant and thought I would share it today. Are you one of the “happy” biz boomers? It’s not an easy thing to do….but, totally worth the effort!
The millennials may wrestle disruptive start-ups but, boomers rule American small business. The majority of small business owners surveyed are boomers, at 57 percent. The common thread in this group, self-determination and independence motivates these later-life entrepreneurs. For women, the top reason for launching a business is the desire to pursue their passion, while boomer men are focused on being their own boss.
And, these boomers (regardless of sex) are happy as business owners, the average boomer business owner ranks their happiness at eight on a scale of one to 10 (10 being the happiest), the same as last year.